TOPIC is a consumer-led organisation that tests the authenticity of natural & organic products.

Mislabelling and food fraud are rife. It is estimated that more than a third of products on our shelves are falsely labelled. For most small retailers, testing products is not an option because they don't have the resources.


Thanks to all who nominated products during October 2014. The most nominated was Wakaberry Frozen Yoghurt. TOPIC will examine their organic & free-range claims.

Our Mission

Food and product label claims such as "natural", "organic", "biodegradable", "ethical", "sustainable" and "non-toxic" are almost completely unregulated.

For most consumers there's a real need for transparency and peace of mind.

Consumers will be aware of the recent meat, gluten, milk, fish and Omega oil supplement scandals. "Buyer beware" still very much applies.

There is currently no organisation testing consumer products and protecting the consumer from false or misleading claims.

TOPIC is a consumer-led organisation that has been formed to fill this gap. Funded by consumers and retailers that are committed to transparency, TOPIC uses laboratory testing as well as farm and factory visits to verify that ingredients are verified and label claims are accurate.



There are several independent laboratories around the country that we will use for product testing. More details will be added here about those labs and their methods.


Contact TOPIC to nominate a product for testing.

Publicly nominate a product for testing via Facebook or Twitter.

Nominate a product anonymously by emailing us at

Media Enquiries : (021) 553 3893.

Admin Office : 36 Heron Avenue, Melkbosstrand, Cape Town.

Telephone : (021) 553 3893.



TOPIC chooses products to test from those nominated by you, the consumer.

As a grass-roots, consumer-led organisation, TOPIC is completely dependent on funding from like-minded consumers as well as those truly ethical retailers who are prepared to put their money where their mouths are by supporting truthful labelling.

If you would like to contribute towards testing a specific product please let us know via email. Please also add if you would like to be mentioned on our website or if you would like to remain anonymous.

All donations will be used to cover the costs of laboratory tests, farm and factory visits, report writing and publishing of results. For now, please donate via EFT. At a later stage we will have an online payment system.

Account Name : Activist | Account Number : 276249925
Bank : Standard Bank | EFT Code : 51001
Account Type : Savings


A few retailers have already shown their commitment to transparency and integrity by supporting TOPIC.

Faithful to Nature

Founder of online organic store Faithful to Nature, Robyn Smith, is a firm supporter of TOPIC and deeply passionate about ethics. "I believe that you deserve to be able to purchase products where full product description is enclosed from absolutely honest ingredient lists; to country of origin and the cruelty free status of the item,” says Robyn. “The products that we choose to buy have a massive impact on the health of every creature on our planet. It’s a really big deal that we are empowered to make the best purchasing decisions that we can. We want consumers to trust what is on the label."

Garden Route Goodies

Owner of Garden Route Goodies, Alex Peel, is also a firm supporter of TOPIC and is determined to be a produce provider that consumers can trust. "I am a mom with two kids," says Alex. "I don’t like being lied to and overcharged for pretty packaging and I want to give my children the healthiest possible start to life."

"Garden Route Goodies is dedicated to supporting small farmers who don’t give in to the pressure of mass consumer driven supermarkets. Farming for the benefit of their animals first, workers, consumers and the land. Treating the entire process with respect and care but most importantly keeping consumers informed about where the products come from and knowing without doubt that what we claim is the truth."

If you are a retailer who would like to support transparent product testing then please contact TOPIC.


TOPIC in the Media

15 November 2014 : SAFM Interview (Michelle Constant).

3 October 2014 : Capetalk Interview with past TOPIC spokesperson, Peter Becker :

For TOPIC media enquiries please call Karen Schafer (021) 553 3893.

TOPIC South Africa is a project of Activist.

The TOPIC website and database is managed by

TOPIC : The "Natural" Effect ~ Scaryfunny Stuff

Use and Misuse of the term "Natural" on product labels

For TOPIC media enquiries please call Karen Schafer (021) 553 3893.